SAWA BRANDS LTD (“we,” “us,” “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal data when you visit or make a purchase from www.sawastyle.com (“our site”), and outlines your rights under the UK General Data Protection Regulation (UK GDPR) and related laws.

Business Name: SAWA BRANDS LTD
Registered Address: 71-75 Shelton Street, Shelton Street, London, WC2H9JQ, UNITED KINGDOM
Company Number: 16904131
Email Contact: Customerservice@sawastyle.com

We are the data controller responsible for your personal data under this policy.

We may collect and process the following data:

• Name, email address, billing, shipping address and phone number
• Order and payment details (via Shopify/Stripe/PayPal)
• Device and usage data (IP address, browser, operating system)
• Cookie data and on-site behavior (e.g., pages viewed, cart activity)
• Marketing preferences (e.g., newsletter opt-ins)
• Reviews, support messages or a feedback you submit

We process your data to:

• Fulfill and deliver your orders
• Process payments and refunds
• Send order confirmations and shipping updates
• Provide customer support
• Improve website performance (analytics)
• Send marketing emails (with your consent)
• Prevent fraud and secure our platform

We only process your personal data when we have a lawful basis under UK GDPR, including:

• Contract: To fulfill your order and deliver products
• Consent: For marketing communications and non-essential cookies
• Legitimate Interest: For fraud prevention, analytics, and improving services
• Legal Obligation: For tax, accounting, and compliance

We use cookies and similar technologies to enhance your experience and analyze traffic. These include:

• Essential Cookies – Required for site functionality
• Analytics Cookies – Used via Google Analytics to understand site performance
• Marketing Cookies – May be used by Klaviyo if you’ve opted in to marketing

We use a cookie banner to obtain consent before setting non-essential cookies. You can adjust cookie preferences anytime.

With your explicit consent, we may use your email address or phone number to:

• Send newsletters, promotional offers, or style updates (via Klaviyo)
• Deliver cart reminders or post-purchase updates

You can unsubscribe at any time by clicking the link in any marketing email or contacting us.

We may share your data with trusted service providers only for operational needs:

• Shopify (e-commerce platform and hosting)
• Stripe, PayPal (payment processors)
• Klaviyo (email marketing)
• Google Analytics (site performance tracking)

These third parties process data only on our behalf and under strict obligations.

We do not sell your personal data.

Some data processors (e.g., Google, Klaviyo) are based outside the UK. Where we transfer your data internationally, we ensure adequate safeguards are in place (e.g., Standard Contractual Clauses, adequacy decisions).

We retain your data only as long as necessary for the purposes outlined:

• Orders and invoices: 6 years (legal requirement)
• Marketing data: Until you unsubscribe or request deletion
• Analytics data: As per Google Analytics’ retention settings
• Customer support or reviews: As long as needed for service and security

You have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Withdraw consent at any time
• Object to or restrict processing
• File a complaint with the UK Information Commissioner’s Office (ICO)

To exercise these rights, contact us at: Customerservice@sawastyle.com

We follow industry best practices to protect your personal data, including:

• Secure servers and SSL encryption
• PCI-compliant payment processing
• Access restrictions and regular platform updates

While no method is 100% secure, we strive to safeguard your data responsibly.

By using this site, you confirm that you are at least the age of majority in your country of residence, or that you have given consent for any minor dependents to use the site.

We may update this Privacy Policy occasionally to reflect changes in the law or our services. The updated version will be published on this page with a revised date. We encourage you to review it regularly.

For questions about this policy or your data rights, contact:

SAWA BRANDS LTD
Email: Customerservice@sawastyle.com     
Address: 71-75, Shelton Street, Shelton Street, London, WC2H9JQ, UNITED KINGDOM